What We Do


The National Center for Fire and Life Safety (NCFLS) provides a platform for the world's leading experts and organizations in fire and life safety to convene, collaborate, innovate, test and research risk reduction efforts. Our model is unique and is not about competing with nor duplicating the work of exisiting organizations. It's about giving our friends a creative avenue to test new approaches to delivering their life saving education messages. Programs managed by NCFLS are developed through a collective body of groups that share the same passion for making the world a safer place.  


We retained the worlds best attraction/entertainment planning firms to take a raw idea and see if a sustainable strategy and model could be developed. After months of research, meetings and planning the firms returned with an ambitious plan for an experience unlike anything the public or industry veterans had seen before: the HEROES EXPERIENCE. Soon after the plan was unveiled, leaders at the National Fire Protection Association (NFPA) learned of our plans. NFPA signed on as the title naming partner for the project by making the largest gift in their 120+ year history with the hope it would inspire other organizations to do the same. NFPA is a global nonprofit organization based in Boston, Massachusetts, devoted to eliminating death, injury, property and economic loss due to fire, electrical and related hazards.



Designed by renowned attraction industry experts and nationally recognized fire and life safety organizations, the HEROES EXPERIENCE will be the first public fire and life safety education attraction model of its kind. K-12 students, families and the public at-large will be immersed in authentic Fire- and EMS- themed stories, exhibits and experiences to dramatize the importance of knowing how to prevent, prepare for and respond to all types of emergency situations. The idea originated in 2015 when a group of firefighters, EMT's, researchers and other representatives from the fire and life safety sectors in Alabama convened for an unrelated matter. It was in that discussion one of the participants asked, "but how can we show the public that they can be the hero of their own story?" That one question led to numerous visioning workshops being held with some of the nations most respected authorities in fire and life safety. The need and desire to do something different was evident and the planning began.


HEROES EXPERIENCE will also serve as an incredible showcase to the work of today’s First Responders, bringing their mission to life by placing consumers into an immersive and edutaining public experience unlike any other. Visitors, similar to what one might experience at a children’s science museum, will encounter hands-on, group, virtual reality, simulator and other types of engagement methods. Visitors of all ages and interests will find the experience fun, informative and memorable.


 Learn More about the HEROES EXPERIENCE